Doors open at 8 a.m.
|Time||Room A||Room B||Room C|
|9-10||How to Form Good Habits and Break Bad Ones in Business and in Life||How to Love Working with Lawyers Accountants and Professionals||Death to Wireframes: Long Live Rapid Prototyping|
|10-11||Practical Copyright Enforcement||SEO: What You Need to Know That You Thought You Knew||Design Principles for Non-Designers|
|11-12||The Art and Science of Creating Work that Matters||Understanding the Financial Side of Your Business||Anatomy of a Freelancer|
|1-2||Seven Lessons in Personal Marketing I Learned From Pickup Artists||An Introduction to Monetizing Your Website||Ben Franklin Was an Indie|
|2-3||How to Raise Your Web Design Fees – Charge What You’re Worth and GET It!||Better is the Only Way Forward||Shaping Your Solopreneurship to Your Life (Instead of the Other Way Around)|
|3:15-4:15||Sell yourself: Me Inc.||Doing More in Less Time – Managing and Using VAs and Subcontractors||Unlimited Supply of Prospects|
|4:15-5:15||Be Your Own Investor-Build a Product Empire||Pragmatic WordPress Workflow||Let Your Creativity Work for You|
This session covers the neuroscience and implementation of habit formation. Attendees will enjoy clear examples and actionable takeaways that can be immediately implemented to form good habits and break bad ones. About half of the time will be focused on individual habits (i.e. how to use the science to increase your own health, happiness, and productivity). The other half of the session will be focused on using these lessons to build better habits into business products (i.e. how to get visitors and customers into the habit of buying, sharing, and engaging with your work).
Presented by James Clear
It seems like an impossible feat, but it’s very possible and to your benefit if working with your professional advisers is painless.
From the perspective of a former and current developer that also happens to be an attorney, this session will give you the tools to choose the right professional advisers for you and your business, along with practical legal tips every freelancer or business owner should know.
Substantively, we’ll cover the basics of:
- entity formation and selection
- intellectual property considerations
- key contracts and agreements
Presented by Mital Patel
Presented by Bermon Painter
Presented by Jonathan Bailey
Google has changed the entire web picture almost overnight, actually the past year, since last “Indieconf!” Old techniques have been replaced by new ones, old rules by new rules. Almost nothing is the same, except building good quality websites, and that’s no longer enough. Hear about the new changes, what works, and what doesn’t work. Play the “52-pickup” “Guess what will come up on first page now” game.
Find out some content strategies that do work:
- How to find the people trying to find you
- How to open all your website doors to the public
- Natural Language Processing and Content Theming
- Google+ the social media for content authors
. . . in other words, its way more than a few keywords or tags.
Presented by Pepper Oldziey
This session is designed for individuals who don’t have formal training in graphic design but understand that the visual presentation of websites, printed materials and presentations is as important as the content itself.
Design doesn’t “just happen”. There are systems in place that help designers navigate the decisions needed to solve design challenges. In this 50-minute session you’ll be introduced to four principles of graphic design that when applied will produce strong professional-looking communication materials that will help you promote yourself, your business or perhaps your clients.
Presented by Leslie Byrd
This session will cover the creative battles to create excellent work and a blend of scientific and experiential advice to overcome those obstacles. James Clear will share personal lessons from his photography adventures in 17 countries and counting. This session will focus on practical ways to create work that makes an impact, find fulfillment in what you do, and choose to be great rather than accepting to be average.
Presented by James Clear
Presented by Mary Jo Sheerin
What makes a person a successful or unsuccessful freelancer? Are there certain traits that, if cultivated, always lead to success? Are there some people, no matter how hard they try, that will not be successful? What is the definition of a successful freelancer, anyway? Personally, I have NOT made millions of dollars, built the next Facebook-killer, or even worked for someone who has, yet I am still a very successful freelancer. Let me share with you my definition of success, and why I have been successful over the last ten years of my freelancing career. Along the way, we’ll meet some folks with various degrees of success at freelancing and where this road eventually leads.
Presented by David Rogers
A few years ago, I stumbled on a mention of something called the seduction community in a talk by Merlin Mann (http://bit.ly/euAAJD). After a few Google searches, I found the book The Game by Neil Strauss and read it. The book tells the story of how Strauss, a writer, became involved in the seduction community and what he learned there. What he found was a bunch of nerds that used a left brain approach to courtship and in the process uncovered a series of repeatable approaches to social dynamics based on a rich set of principles of human behavior and motivation.
I saw the applicability of these routines and principles beyond the realm of attracting a mate. I’ve studied the books and recordings of the professional instructors of this material and now I want to share what I found to be of greatest value. I applied these principles to my professional networking activities with pleasant success and in this presentation share these techniques.
Presented by Alan Stevens.
When people think about monetizing a website, they often think about display advertising – and for good reason. It is a mature medium with many companies and services that exist to support it. But there is so much more
In this session, we will briefly introduce the myriad of methods that are available to you, discuss how to get started, share tips on how to move past the starting gate and name some of the vendors that you can work with.
Since there are several methods to discussion, I aim to give you an idea of what is out there and how you can get to work, allowing you to do further research into the methods that speak to you.
Presented by Patrick O’Keefe
Ben Franklin is an American icon, but overlooked in his accomplishments is the fact that he was an independent, just like us. Beyond inventing physical things, he was at the heart of some intellectual property innovations that are with us to this day. Let’s take a look at what lessons we can learn from Ben Franklin’s achievements and apply to our businesses today.
Presented by Kevin Dees
As well-intentioned professionals, we all want to get better at our work. The problem is that it isn’t always clear what aspect of our work holds the highest long-term value. The obvious thing to do is learn is a language syntax or a technology. Things become much less clear when we face situations without an obvious right or wrong answer. This is the domain of expertise. The process for acquiring expertise is well studied and documented. We constantly use a mixture of technical, communication and business skills. It is up to us to decide if we should develop expertise in a business domain or expand our technical skills in case we find ourselves on the job market? In this presentation, we will review what is known about expertise and its acquisition. We will examine how best to apply this information to our own careers in the face of constant change.
Presented by Alan Stevens.
What is lifestyle entrepreneurship, and how is it different from other forms of entrepreneurship? Inspired by the Four Hour Workweek and the Art of Non-Conformity, ‘lifestyle design’ is a growing movement that’s leading people worldwide to more fulfilling work than ever before. I will inspire you and leave you with a multitude of the best lifestyle design resources, from mastering digital nomadry, to creating passive income and finding your dream work.
Presented by Katie Benedetto
The corporate ladder is gone. The word “career” is meaningless. Being a “valued employee” is almost laughable.
Business in the social media decade is tough. Inside a Fortune 50 company or flying the flag of an independent, it doesn’t matter: you need to reach, teach, and engage with your personal brand.
Part Bauhaus design, part Dim sum strategy … Dan and Doug engage in a sometimes serious, sometimes irreverent bantering around why your brand and its promotion are so critical in 2012.
As independent contractors and solopreneurs we struggle with our own time limitations and the need to satisfy our customers while still having a life. You’ve probably heard about using virtual assistants (VAs) or thought about outsourcing a portion of your workload, but you’re unsure of how to do it or have had little success hiring and managing outsourced labor in the past. This session is all about developing a system to delegate tasks successfully. I will cover where to go to find resources, how to interview and filter the bad ones out quickly, negotiating rates and time limits and most importantly how to manage ongoing tasks and deliverables.
Presented by Tom Howard.
The chronic challenge of small businesses is having enough prospect to offer their products/services to. This challenged is amplified by the fact that most small businesses have relatively small marketing budgets and with few clients, word of mouth goes just so far.
In this workshop, participants will be introduced to an approach to acquiring clients/customers that is designed for small businesses. How to create a perpetual flow of prospects and channel them into your marketing and sales stream. You will have prospects buying from you, instead of you having to always sell and convince them.
Workshop participants will leave with the actual model in hand and a basic understanding of how to use it in their business.
Presented by Bill Davis
Have you swapped a full time job with full time freelancing? Does the idea of residual, passive through your own products seem out of your reach? Do you sometimes feel like you’ve been duped by the “free” in freelancing?
Over the last year, I’ve funded the development of a product empire through consulting. And it’s paying off – to the tune of five-figures a month (and growing!) I still freelance, but I can literally print money on demand by running a deal on my book, scheduling another workshop, or getting users of my SaaS product to pay annually. I now have an army of self-serve products that allow me to live life on my terms.
And by using some tried-and-true, actionable steps, I want to show you how (and why) you should be doing the same. We’ll look at taking your expertise, packaging it up as a product, selling it, and together we’ll start chiseling away at the relationship between the hours you work and your personal income.
Presented by Brennan Dunn
In these times where anyone can set up their own WordPress website and overseas freelancers are undercutting rates, it’s easy to doubt whether you can charge enough or find enough clients to make a living.
Maybe you’ve raised your fees, but find yourself giving discounts or doing a lot of extra work for free. Maybe you know you need to raise your rates to support yourself and your family, but can’t get yourself to do it.
The truth is there are two components to having a highly successful web design business. You have to do the “outer” work of setting up the best systems, knowing the best tools to use, marketing your services, and, of course, developing strong design skills. These are the mechanics of a successful web design business.
At the same time, you must address the “inner” side of a being a successful business owner – overcoming the internal barriers and limiting beliefs that hold you back. Raising your fees, and having clients be excited to pay them, requires a transformation in the way you think about yourself, your business, your clients, and the true value you provide.
In this session, Nina shares some of the key elements of a five-step process she uses to help web designers raise their fees confidently. She will share the inside scoop about what really happens when you raise your fees, plus let you in on some secrets to solving the question of value in the minds of your clients.
Presented by Nina East.
Great ideas come to us all the time, but how do we capture them for future use and effectively implement them when the time is right? This session discusses different methods of capturing creativity, then working beyond the capture stage to help you get ahead in your marketing so you can focus on what you really love to do.
This session exposes you to resources for capturing your ideas in a physical and digital world, planning strategies for executing ideas through collaboration and prioritization, and opportunities to think beyond budget and time constraints.
Presented by Heather Allen.